Welcome Home Campaign

The “Welcome Home” campaign was created to build awareness and engagement with the target audience of the Oka-B brand. Leaning on femininity and strong values, the Oka-B woman is not afraid to shine. She is trendy, fashionable, and full of charm. We worked together getting to know more about the Oka-B woman, her favorite brands, hobbies, and interests. Connecting with our customer and listening to what she loves and values, this new collection was made. We traveled to the beautiful of Savannah, GA to capture the new collection and connect with the beauty of where we call home.