Fall Campaign & Brand Page

I spearheaded the launch of the Carter’s Child of Mine brand page, transforming the way we connect with our customers. By introducing a user-friendly platform for all Child of Mine products, we elevated the consumer experience and created a seamless way for shoppers to explore new styles. My art direction played a key role in refreshing the brand’s seasonal visuals, bringing a revitalized, modern look and feel to every collection. This campaign not only enhanced the brand’s online presence but also strengthened its connection with our audience, offering them an engaging, streamlined experience across every touchpoint.